Tuesday,September 07,2010
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Developing Nations Shine at The Fair


A Nepalese company presents its commodities at the fair (by Hu Ying)

 

Exhibitors from developing countries have benefited from the setting up of the Import Pavilion at the ongoing Canton Fair, which reflects the Chinese government's earnest efforts to seek trade balance.

Mo Jun, a sales representative of Lolataya, a air-conditioner trading company from the Philippines, said his company has signed contracts worth 0,000 with buyers from the Middle East, the United States and Latin America in the first two days of the fair itself.

"China's policy to encourage import has given us an opportunity to enter the global markets," said a cheerful Mo.

His company has introduced technologies from Japan to its air-conditioning products, specially targeting the high-end villa markets in China.

"We tried to avoid direct competition with Chinese leading home appliance makers such as Midea and Aux," Mo noted.

Companies from such diverse regions as Southeast Asian countries, far-flung island nations in the Indian Ocean, as well as South America and Africa have gathered to display their products at the Import Pavilion.

These companies feature competitive edges in technologies, resources or labor costs. "Judging just from the decoration of our booth, it's hard to immediately tell that we are an Iranian company," said a manager from Homstar.

The company is mainly engaged in the production of air-conditioners, fans and heaters, the unique design and low prices of which have grabbed the attention of many global buyers. "We have set up a trade company in Dubai and a design house in Milan, Italy," said the manager, adding that all the commodities displayed in his booth have earned the reputation of being stylish products in Italy.

The booth of Turkish company IRAK, which produces daily necessities, is also seeing crowds of domestic and foreign buyers. "We are confident that our products will get popular in China," said a sales representative of the firm.

In the raw material zone, which has been newly set up in the Import Pavilion, a trade company from Cambodia has signed letters of intent for the exportof rubber wood with more than 30 companies.

"The import of rubber wood from Thailand will cost at least 0 per cubic meter, but I can offer a much lower rate. We will now begin exporting to markets in North China," said a company representative.

SARL, a home appliance company from Lebanon, has received financial support from the government to attend Canton Fair.

"Labor costs in Lebanon are low and our's is a hi-tech company," said a SARL manager. It has signed contracts worth ,000 with buyers from Germany and the Netherlands. African and Latin American exhibitors are also attracting large numbers of buyers with their traditional products.

"We just want to send a message to the Chinese people through Canton Fair, that Costa Rica is a very lovely country," said a manager with Crecex, who is on his first visit to China. (by Chen Hong)